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About Us

Por La Gente, what does that mean? It translates into “by the people” but it can also mean “for the people.” For the Por La Gente Softball, it means both. Por La Gente started as a Latino softball team that had competed in the late 70's and decided to start an organization committed towards the promotion of sports and education within the Latino community of Racine. 


Today, Por La Gente is a non-profit organization that has given over $100,000 in scholarships to Latino high school students in Racine.  Its annual activities include tournaments in softball, basketball and volleyball; golf outings, bowling, Trivia nights, Dia de los Muertos, Thanksgiving Day food baskets, and Christmas Adopt-a-Family.

We use sports as a vehicle to give back to the community.

Our Mission

Our Mission

The Por La Gente Association of Racine is a non-profit organization which began in 1984. Por La Gente strives towards promoting athletics and recreation within the Latino community in the City of Racine. The Association hosts annual basketball, softball, volleyball tournaments, a golf outing and trivia nights to fund our annual scholarship program. The Por La Gente Asssociation awards two scholarships to Racine area Latino high school students for college.

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Thank You

Por La Gente wishes to thank all those who have given their support all these years and look forward to providing more entertainment, role models, and scholarship for years to come.

We Need Your Support Today!

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